Drupal SEO Book Cover

What you will learn from this book?

Explore 10 SEO mistakes you must avoid to achieve top ranking and increase traffic on your site
Get to grips with all the Drupal modules that are essential for SEO and may help your site rank well
Create page titles and paths that search engines (and users) will love
Learn about the 3 critical SEO problems that plague most Drupal sites and how to fix them
Optimize video, images, and other media in your Drupal site so that search engine spiders can read their content
Write content that users and the search engines will love and fix problems with duplicate content, robots.txt files, and .htaccess
Set up systems in Drupal to automatically tag and organize your content
Maximize the value of RSS, site speed, and Page rank in your Drupal site
Implement usability testing, A/B testing, and conversions best practices to turn visits into revenue for your business
Keep your site on a path of constant and never-ending improvement

Ben Finklea

About This Book

Drupal 6 Search Engine Optimization, by Ben Finklea and published by Packt Publishing, is a practical, step-by-step guide that takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines.

Each chapter uses clear step-by-step instructions and detailed screenshots to walk you through which modules to install, what configurations and settings to use, what content you will need, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable.

If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers.

 

Reviews

"What I liked about this book was the fact that it is written well for several different audiences at once. If you are an SEO veteran, but new to Drupal the book does a good job of providing step by step instructions on what modules to install and how to configure them to achieve common SEO tasks. If you are a Drupal veteran, the book provides you with specific things you can do to help optimize your site and brings attention to good practices you may not have thought to do. For either audience it is easy to skim the parts they know and focus on the parts they don't." Andre Molnarm, Be Circle

"This is perhaps the most gracious of the Drupal books that I have read, and the thanks to Drupal contributors are sprinkled literally throughout the book. And this generosity really helps set the tone for the community spirit that helps make Drupal so powerful for web site builders." - Ken Richard

"A well written, informative guide - Ben should be very proud. The is a VERY good book. Highly recommended." - Drake Taylor

"Just bought the Drupal 6 Search Engine Optimization ebook by Ben Finklea. First a great module by Volacci, now a fantastic book!"- George Papadongas

"This book is very helpful. Very easy to read and understand. I will use this as a basis for all my sites moving forward. Thank you!" - Geared Design

Drupal SEO News

Mollom Module 6.x-1.13 Release Ships with Webform Support

Posted Fri, 04/09/2010 - 10:06am by Ben

On Monday, the latest published release for Mollom module (6.x-1.13) for Drupal was announced on Dries Buytaert’s blog. As you may know, the previous release for Mollom happened about a month and a half ago, but this new release “tweaks, extends, and improves the module code” and fixes a number of bugs, including several that involve audio CAPTCHAs.

Why Your Site Needs a Robots.txt File

Posted Wed, 04/07/2010 - 3:47pm by Ben

The robots.txt file is a file that sits at the root level of your website and asks spiders and bots to behave themselves when they’re on your site. You can take a look at it by pointing your browser to http://www.yourDrupalsite.com/robots.txt. Think of it like an electronic No Trespassing sign that can easily tell the search engines not to crawl a certain directory or page of your site. Using wildcards, you can even tell the engines not to crawl file types like .jpg and .pdf. This means none of your JPEG images or PDF files will show up in the search engines.

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